Betsson is heavily investing in the Copa America! They secured a significant sponsorship agreement, becoming an official regional partner for the iconic competition. This is massive for Betsson, particularly as they’ve been expanding rapidly in Latin America recently – consider Brazil, Colombia, Argentina, and Mexico. They even landed a sponsorship in Peru, which will significantly increase their brand awareness.
Imagine extensive brand exposure – we’re talking LED advertisements surrounding the pitch, their emblem displayed on those enormous stadium screens, and premium placement on the Copa America digital platforms. Additionally, they’re backing the “Player of the Week” vote on social media – a strategic maneuver!
Betsson’s Chief Executive, Jesper Svensson, is clearly thrilled, stating this demonstrates their commitment to the area and guaranteeing a memorable experience for supporters. And here’s a bonus: Betsson can utilize their Colombian brand, Colbet, for some Copa America branding during matches featuring Colombia’s national squad. How awesome is that?
Even CONMEBOL’s Head of Commercial Affairs, Juan Emilio Roa, is deeming this a landmark event for the Copa America. It seems Betsson is taking things to the next level!
The Americas Cup, arguably the most esteemed international football championship globally, brings together enthusiasts from every corner of the world in their mutual love for this captivating sport.
Spanning from June 13th to July 10th in 2021, the 47th iteration of this exciting contest enthralled spectators as ten South American countries – Argentina, Bolivia, Brazil, Chile, Colombia, Ecuador, Paraguay, Peru, Uruguay, and Venezuela – vied for dominance on the continent.
