A premier iGaming platform supplier, EveryMatrix, has partnered with Bet-at-home to facilitate the operator’s entrance into the regulated German market. This collaboration involves EveryMatrix furnishing Bet-at-home with a custom-built platform meticulously designed to adhere to Germany’s strict regulatory requirements, enabling the operator to make an immediate impact in this highly competitive arena.
Germany is recognized for its stringent online gaming regulations, and EveryMatrix’s proficiency in navigating these intricacies has been crucial in this joint effort. The company has adapted its offerings and integration procedures specifically for Bet-at-home.de, guaranteeing a smooth and effective operation within the German market. This includes the implementation of OddsMatrix, EveryMatrix’s state-of-the-art sports wagering platform, along with a comprehensive suite of solutions encompassing a robust gaming platform, a sophisticated player account management system, secure payment handling, and powerful affiliate tools.
This alliance represents a strategic maneuver for Bet-at-home, especially after the revocation of its UK license in July 2022 due to concerns expressed by the UK Gambling Commission regarding its social responsibility and anti-money laundering protocols. By penetrating the German market with EveryMatrix’s backing, Bet-at-home seeks to rebuild its standing and showcase its dedication to responsible gaming principles.
Therefore, Bet-at-home opted to withdraw from the United Kingdom market, ceasing new account registrations and wagering activities, while allowing existing customers to make withdrawals.
Marco Falchetto, the top executive at Bet-at-home.com, expressed his gratitude, stating, “A huge thank you to Ebbe and the entire team at EveryMatrix for their tireless efforts over recent months to finalize this challenging transition.”
