Acres has introduced a revolutionary customer evaluation method known as “Player Budget,” poised to transform how gambling establishments comprehend their clientele. This novel system examines player expenditure tendencies, enabling casino managers to refine their promotional tactics and proactively manage problematic gaming behaviors.
By delivering a more comprehensive understanding of each player’s financial capacity and spending habits, “Player Budget” equips casinos to target their marketing endeavors with unparalleled accuracy. For example, high-stakes players with greater revenue potential can be given precedence.
Moreover, the system functions as a safeguard by observing atypical conduct, such as abrupt surges in spending thresholds or prolonged gaming periods. This instantaneous assessment facilitates the detection and protection of potentially vulnerable gamblers.
Noah Acres, a spokesperson for Acres, emphasized the system’s importance: “Gambling venues in the U.S. expend over $25 billion yearly marketing to slot machine users, yet they have been depending on imperfect theoretical assessment systems to measure player worth. Our ‘Player Budget’ evaluation system establishes a new benchmark by precisely determining how much each player is genuinely prepared to spend. This, consequently, allows us to suggest strategic measures to operators, optimizing the value of every player association.”
The Acres Foundation’s casino administration platform provides operators with immediate performance metrics for each slot machine on the gaming floor. This detailed information becomes particularly impactful when combined with their player expenditure platform, facilitating casino customer retention and informed marketing choices. The system functions by evaluating a player’s acceptable loss on a single gaming session, subsequently establishing a tailored spending threshold.
Separately, Acres Manufacturing is addressing a patent violation lawsuit initiated by International Game Technology (IGT) in November 2023. Additionally, the company designated David Bain as their Chief Financial Officer in October 2023, a strategic decision to optimize returns for their investors.
