Playtech has declared the introduction of the Fortuna brand in Croatia, collaborating with Fortuna Entertainment Group.
Playtech moved its PSK brand to the FEG unified system, employing Playtech IMS and PAM, marking the conclusion of a multi-year project that witnessed six Fortuna brands across five nations migrating to a unified, scalable, omni-channel and multi-product system.
Fortuna Entertainment Group has risen as a leading wagering and gaming operator in Central and Eastern Europe, experiencing substantial growth in each of its core markets since joining forces with Playtech in August 2016.
Shimon Akad, Chief Operating Officer of Playtech, stated: “Fortuna Entertainment Group is a crucial strategic partner for Playtech, and we have been consistently impressed by its remarkable growth path as it firmly establishes itself as a leading wagering and gaming operator in Central and Eastern Europe. Our multi-product and omni-channel capabilities, combined with multi-market partnerships, demonstrate the strength and stability of the Playtech IMS platform, and we anticipate building an even stronger relationship with FEG.”
Fortuna Entertainment Group (FEG) is thrilled to introduce its PSK.hr brand in Croatia. This launch utilizes Playtech’s top-of-the-line IMS account and wallet solutions, all integrated within FEG’s unified platform. Per Widerström, FEG’s CEO, expressed his enthusiasm, stating, “The success of our strategic partnership with Playtech over the past five years is a testament to our omnichannel service capabilities in Central and Eastern Europe. We anticipate this collaboration to continue thriving.”
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